The Juliana Mary & Co. Blog

When I started my calligraphy and stationery business back in 2013, the bourgeoning Etsy market was wide open with lots of opportunities to attract new clients and grow a business. Because the platform was so focused on makers and small businesses, shoppers didn’t have the expectation of professional images – it was accepted that you […]

Every August I’m shocked to see back-to-school items and Halloween decor appearing on the shelves, it seems like summer has just started, and then – wham! – we’re thrown right back into the daily routines of early mornings, breakfast on the run, and “don’t forget your homework!” as we run out the door. The lazy […]

As a stationery designer, social media can be a powerful tool for promoting your business and reaching new customers. With over 3.6 billion people using social media worldwide, platforms like Instagram, Facebook, and Pinterest offer an unparalleled opportunity to showcase your work, build your brand, and connect with potential customers. In this post, we’ll discuss […]

When it comes to selling products, visual appeal is key. High-quality product photos and thoughtful styling can help increase sales, build trust with customers, and set your brand apart from the competition. Here’s how to use styling to create visual appeal in your product photography, backed up by research on the importance of visual aesthetics […]

Weddings are a time to celebrate, and these stationers understood the assignment. Creating bright, bold, invitation suites can be a challenge and the line between gorgeous and garish needs to be carefully walked. To bring these two very different suites to life, I created a scene using neutral backdrops and props as to not compete […]

New skincare brand, Aluril, needed images to showcase its extensive line of products featuring natural and good-for-you ingredients. The client faced several challenges including styling the 60+ products in a cohesive aesthetic while differentiating between product categories, appealing to their specific demographic, showcasing the high-end reflective packaging, and visually communicating what’s inside each product (high-quality […]

Grand Millennial is my *favorite* decorating style that I’ve been lovingly welcoming into my home decor and styling. If you’re unfamiliar with the aesthetic, it’s a combination of your grandmother’s wallpaper + antique oil paintings + a few modern pieces here and there to keep it fresh. When photo styling, keeping current design trends, color […]

Inspiration for photoshoots can come from anywhere – books, movies, tv shows, and real life. For this shoot, I drew inspiration from a combination of my favorite stories and authors to bring to life what I imagine Jane Austen’s Secret Garden would look like. The result is a whimsical photoshoot that highlights the wedding invitation […]

French macarons have long held a special place in my heart – after living in France for a year the sweet treat became a favorite of mine. I’ve tried making them myself (with very little success) and rely on the experts for beautiful, delicious macrons like these from Maison Laduree. Macarons: Maison LadureeStyling & Photography: […]

There are so many pieces that need to come together to create a beautiful flatlay, but it all starts with a strong foundation- the styling surface! Selecting the right backdrop sets the aesthetic and tone for your shoot, and can absolutely make or break your final images. When deciding on a backdrop, consider the mood […]