The blog

Maximize your holiday revenue with expertly crafted imagery. Learn why custom photoshoots and premium mockups are essential for holiday sales from leading expert Juliana Mary & Co.

Discover the transformative power of professional imagery in branding. Learn why custom photoshoots and premium mockups are essential for brand success from leading expert Juliana Mary & Co.

When it comes to selling products, visual appeal is key. High-quality product photos and thoughtful styling can help increase sales, build trust with customers, and set your brand apart from the competition. Here’s how to use styling to create visual appeal in your product photography, backed up by research on the importance of visual aesthetics […]

When I started my calligraphy and stationery business back in 2013, the bourgeoning Etsy market was wide open with lots of opportunities to attract new clients and grow a business. Because the platform was so focused on makers and small businesses, shoppers didn’t have the expectation of professional images – it was accepted that you […]

As you may have heard, I have a lot of feelings about styled shoots. As a former wedding stationer and calligrapher, I participated in dozens of styled shoots and was on the receiving end of every scenario – the good, the bad, the ugly, and the completely forgotten (yes, sometimes the stationery is forgotten completely!) […]

Are you ready to have your best holiday sales season ever? You’re in the right place! Here are my top 3 tips to instantly improve your product photography and inspire potential buyers to click “add to cart” and become raving fans of you and your business. 1. Incorporate Your Personality If someone is searching Etsy, […]

One of my favorite aesthetics to style is fine art. With delicate details, antique props, and layers of texture, my clients are thrilled to pull out all the stops. When it comes to styling fine-art flatlays, the key to the perfect layout is keeping the focus on the invitation suite and telling a beautiful story […]

Four Unbelievable Before and After Transformations Relying on free styled shoots or wedding photographers to capture the beauty of your stationery is a risk you don’t want to be taking. Today I’m sharing four of my favorite before and after transformations; the difference is so shocking, you might wonder if they’re even the same stationery […]

Styled shoots sound like a win all around, but what I learned very quickly is that while there is potential for beautiful images that will serve your business well, more often than not the images of your work will be disappointing, poorly styled, and even completely forgotten.

We’re all familiar with the term “aesthetic”…as in, “it’s aesthetically pleasing” or “I have a minimal aesthetic”…but what impact does aesthetics have on your business?