go ahead and binge read
When I started my calligraphy and stationery business back in 2013, the bourgeoning Etsy market was wide open with lots of opportunities to attract new clients and grow a business. Because the platform was so focused on makers and small businesses, shoppers didn’t have the expectation of professional images – it was accepted that you […]
As you may have heard, I have a lot of feelings about styled shoots. As a former wedding stationer and calligrapher, I participated in dozens of styled shoots and was on the receiving end of every scenario – the good, the bad, the ugly, and the completely forgotten (yes, sometimes the stationery is forgotten completely!) […]
Are you ready to have your best holiday sales season ever? You’re in the right place! Here are my top 3 tips to instantly improve your product photography and inspire potential buyers to click “add to cart” and become raving fans of you and your business. 1. Incorporate Your Personality If someone is searching Etsy, […]
One of my favorite aesthetics to style is fine art. With delicate details, antique props, and layers of texture, my clients are thrilled to pull out all the stops. When it comes to styling fine-art flatlays, the key to the perfect layout is keeping the focus on the invitation suite and telling a beautiful story […]
Four Unbelievable Before and After Transformations Relying on free styled shoots or wedding photographers to capture the beauty of your stationery is a risk you don’t want to be taking. Today I’m sharing four of my favorite before and after transformations; the difference is so shocking, you might wonder if they’re even the same stationery […]
Styled shoots sound like a win all around, but what I learned very quickly is that while there is potential for beautiful images that will serve your business well, more often than not the images of your work will be disappointing, poorly styled, and even completely forgotten.
Day 1: Styling a Floral Filled Envelope
Day 2: Styling a Wedding Invitation Suite
Day 3: Styling Wedding Shoes
Ready to elevate your wedding styling skills? Work step by step with Juliana in this free flatlay styling video series. Covering everything you need to know to style a wedding invitation suite, floral filled envelope, and wedding shoes with confidence!
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