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Based in metro-Detroit, Michigan, Juliana Mary & Co. works with artists and brands internationally. Juliana's passion is styling, photographing, and animating products to grow your audience and business.

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How to Style Irresistible Holiday Product Photos

Are you ready to have your best holiday sales season ever? You’re in the right place! Here are my top 3 tips to instantly improve your product photography and inspire potential buyers to click “add to cart” and become raving fans of you and your business.

1. Incorporate Your Personality

If someone is searching Etsy, Pinterest, or Instagram for holiday cards and gifts, it’s because they value supporting small businesses, want to buy from a real person, and love unique products. Simply put, these people enjoy buying from people. Show your personality and that you are a real person with a point of view in your photography through color, prop selection, lighting, and layout.

Styling and Photography by Juliana Mary for Cami Monet
Styling and Photography by Juliana Mary for Cami Monet

2. Invite them Behind the Scenes

As a product-based business, there’s a lot of behind-the-scenes work that goes into creating the gorgeous end result (and buyers love to see how you do what you do!). A styled scene that shows your hands painting, wrapping packages, even designing on the computer help buyers understand the value of what you create and why your prices might be higher than going to a big-box store for a similar product.

3. Meticulously Edit Your Images

Every professional photographer edits their images to create a specific aesthetic and can often take a photo from meh to amazing! My favorite editing platform is Adobe Lightroom which offers both a paid and free desktop and app versions. Minimize shadows, even your lighting, brighten your whites, and keep your colors true-to-life.

Styling and Photography by Juliana Mary for Cami Monet
Styling and Photography by Juliana Mary for Cami Monet

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Juliana Mary & Co. is a styling and product photography studio based in Metro-Detroit, Michigan creating scroll-stopping visuals for clients world-wide