The blog

When I started my calligraphy and stationery business back in 2013, the bourgeoning Etsy market was wide open with lots of opportunities to attract new clients and grow a business. Because the platform was so focused on makers and small businesses, shoppers didn’t have the expectation of professional images – it was accepted that you […]

Every August I’m shocked to see back-to-school items and Halloween decor appearing on the shelves, it seems like summer has just started, and then – wham! – we’re thrown right back into the daily routines of early mornings, breakfast on the run, and “don’t forget your homework!” as we run out the door. The lazy […]

Maximize your holiday revenue with expertly crafted imagery. Learn why custom photoshoots and premium mockups are essential for holiday sales from leading expert Juliana Mary & Co.

Discover the transformative power of professional imagery in branding. Learn why custom photoshoots and premium mockups are essential for brand success from leading expert Juliana Mary & Co.

Discover the transformative power of styling in product photography. Learn how effective styling can not only elevate your brand’s visual appeal but also drive consumer action and boost sales. It’s not just about the product; it’s about the story you’re telling around it.

As a business owner, you know that your mindset can shape the way you approach challenges, opportunities, and everything in between. But did you know that research has shown that your mindset can have a direct impact on your business success?

As a stationery designer, social media can be a powerful tool for promoting your business and reaching new customers. With over 3.6 billion people using social media worldwide, platforms like Instagram, Facebook, and Pinterest offer an unparalleled opportunity to showcase your work, build your brand, and connect with potential customers. In this post, we’ll discuss […]

When it comes to selling products, visual appeal is key. High-quality product photos and thoughtful styling can help increase sales, build trust with customers, and set your brand apart from the competition. Here’s how to use styling to create visual appeal in your product photography, backed up by research on the importance of visual aesthetics […]

Weddings are a time to celebrate, and these stationers understood the assignment. Creating bright, bold, invitation suites can be a challenge and the line between gorgeous and garish needs to be carefully walked. To bring these two very different suites to life, I created a scene using neutral backdrops and props as to not compete […]

New skincare brand, Aluril, needed images to showcase its extensive line of products featuring natural and good-for-you ingredients. The client faced several challenges including styling the 60+ products in a cohesive aesthetic while differentiating between product categories, appealing to their specific demographic, showcasing the high-end reflective packaging, and visually communicating what’s inside each product (high-quality […]