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As you may have heard, I have a lot of feelings about styled shoots. As a former wedding stationer and calligrapher, I participated in dozens of styled shoots and was on the receiving end of every scenario – the good, the bad, the ugly, and the completely forgotten (yes, sometimes the stationery is forgotten completely!) […]
Are you ready to have your best holiday sales season ever? You’re in the right place! Here are my top 3 tips to instantly improve your product photography and inspire potential buyers to click “add to cart” and become raving fans of you and your business. 1. Incorporate Your Personality If someone is searching Etsy, […]
One of my favorite aesthetics to style is fine art. With delicate details, antique props, and layers of texture, my clients are thrilled to pull out all the stops. When it comes to styling fine-art flatlays, the key to the perfect layout is keeping the focus on the invitation suite and telling a beautiful story […]
I get asked all the time, “Juliana, how do I get my work seen!?” and my reply is always the same – GREAT PHOTOS! But stunning imagery is just the first step to stationery success; what you do with those great photos will make or break your business. Social media is all about visuals and […]
People are willing to pay premium prices for things that they could get (much) cheaper…but if you’re wanting to attract clients with big budgets who won’t bat an eye at a $10,000, $20,000, or heck $100,000 quote for invitations there’s more here than meets the eye. Attracting luxury clients to your stationery business is one part art and one part science, and it starts with a beautiful product and experience.
Spring and Summer are traditionally the busiest times of year for wedding stationers and it can feel like an uphill battle engaging with clients, designing, assembling, and still making time for marketing efforts that will grow your business for the future. And while you might be up to your ears in envelopes and silk ribbons, […]
Four Unbelievable Before and After Transformations Relying on free styled shoots or wedding photographers to capture the beauty of your stationery is a risk you don’t want to be taking. Today I’m sharing four of my favorite before and after transformations; the difference is so shocking, you might wonder if they’re even the same stationery […]
I really, truly believe there is room in the market for every single person who has the ambition to run a thriving stationery business, but getting started (and standing out) aren’t easy feats. In a sea of beautiful paper, it can feel like the market is too saturated to get enough clients or that only […]
I talk a lot about the importance of defining your brand aesthetic and carving out a special niche for yourself in the market….but what if you love all the things? I hear this a lot, and I want you to know, you’re not alone! I too, love all. the. things. I love light and airy, I […]
Having a defined aesthetic is a popular topic across industries. Everyone from website designers to branding experts to copywriters say how important having a defined aesthetic is for your business. And it’s true- whether you’re a multimillion-dollar stationery company or a new calligrapher looking to break into the market, a defined aesthetic is going to […]
Day 1: Styling a Floral Filled Envelope
Day 2: Styling a Wedding Invitation Suite
Day 3: Styling Wedding Shoes
Ready to elevate your wedding styling skills? Work step by step with Juliana in this free flatlay styling video series. Covering everything you need to know to style a wedding invitation suite, floral filled envelope, and wedding shoes with confidence!
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