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It’s no secret – luxury clients love calligraphy! Elevating your business and attracting the next tier of clientele comes down to 2 things: what you offer and how you present it. If until now you’ve exclusively worked with fonts to achieve the look of calligraphy, it’s time to consider adding calligraphy and hand lettering to […]
One of my favorite aesthetics to style is fine art. With delicate details, antique props, and layers of texture, my clients are thrilled to pull out all the stops. When it comes to styling fine-art flatlays, the key to the perfect layout is keeping the focus on the invitation suite and telling a beautiful story […]
I talk a lot about the importance of defining your brand aesthetic and carving out a special niche for yourself in the market….but what if you love all the things? I hear this a lot, and I want you to know, you’re not alone! I too, love all. the. things. I love light and airy, I […]
Having a defined aesthetic is a popular topic across industries. Everyone from website designers to branding experts to copywriters say how important having a defined aesthetic is for your business. And it’s true- whether you’re a multimillion-dollar stationery company or a new calligrapher looking to break into the market, a defined aesthetic is going to […]
Day 1: Styling a Floral Filled Envelope
Day 2: Styling a Wedding Invitation Suite
Day 3: Styling Wedding Shoes
Ready to elevate your wedding styling skills? Work step by step with Juliana in this free flatlay styling video series. Covering everything you need to know to style a wedding invitation suite, floral filled envelope, and wedding shoes with confidence!
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