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Are you ready to have your best holiday sales season ever? You’re in the right place! Here are my top 3 tips to instantly improve your product photography and inspire potential buyers to click “add to cart” and become raving fans of you and your business. 1. Incorporate Your Personality If someone is searching Etsy, […]
It’s no secret – luxury clients love calligraphy! Elevating your business and attracting the next tier of clientele comes down to 2 things: what you offer and how you present it. If until now you’ve exclusively worked with fonts to achieve the look of calligraphy, it’s time to consider adding calligraphy and hand lettering to […]
Whether in home décor, graphic design, or branding it often feels like we have to make a choice between classic or contemporary, minimalism or grand millennial, fine-art or bright and bold. But I’m here to tell you that you can, in fact, have it all!
Whether you’re submitting your images to an editor for publication or sending a gallery to your clients, capturing gorgeous details and stationery flatlays is an important piece to telling a complete wedding day story. Invitation suite styling is an art, but there are rules that will help you compose the perfect flatlay every time.
Successful flatlay photography invites your viewer into a world that you have created – it should be welcoming, interesting, and thoughtfully composed. A few simple composition tweaks outlined below will take your imagery to the next level.
One of my favorite aesthetics to style is fine art. With delicate details, antique props, and layers of texture, my clients are thrilled to pull out all the stops. When it comes to styling fine-art flatlays, the key to the perfect layout is keeping the focus on the invitation suite and telling a beautiful story […]
I get asked all the time, “Juliana, how do I get my work seen!?” and my reply is always the same – GREAT PHOTOS! But stunning imagery is just the first step to stationery success; what you do with those great photos will make or break your business. Social media is all about visuals and […]
People are willing to pay premium prices for things that they could get (much) cheaper…but if you’re wanting to attract clients with big budgets who won’t bat an eye at a $10,000, $20,000, or heck $100,000 quote for invitations there’s more here than meets the eye. Attracting luxury clients to your stationery business is one part art and one part science, and it starts with a beautiful product and experience.
Spring and Summer are traditionally the busiest times of year for wedding stationers and it can feel like an uphill battle engaging with clients, designing, assembling, and still making time for marketing efforts that will grow your business for the future. And while you might be up to your ears in envelopes and silk ribbons, […]
Day 1: Styling a Floral Filled Envelope
Day 2: Styling a Wedding Invitation Suite
Day 3: Styling Wedding Shoes
Ready to elevate your wedding styling skills? Work step by step with Juliana in this free flatlay styling video series. Covering everything you need to know to style a wedding invitation suite, floral filled envelope, and wedding shoes with confidence!
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