The blog

I talk a lot about the importance of defining your brand aesthetic and carving out a special niche for yourself in the market….but what if you love all the things?  I hear this a lot, and I want you to know, you’re not alone! I too, love all. the. things.  I love light and airy, I […]

Having a defined aesthetic is a popular topic across industries. Everyone from website designers to branding experts to copywriters say how important having a defined aesthetic is for your business. And it’s true- whether you’re a multimillion-dollar stationery company or a new calligrapher looking to break into the market, a defined aesthetic is going to […]

Wedding stationers and calligraphers everywhere felt the impact of coronavirus with cancellations, rescheduling, and smaller orders. Micro weddings in the pre-corona world were nearly unheard of (unless it was a second wedding, destination wedding, or celebration after an elopement). But with the virus came new challenges of celebrating – whether enforced by law or just […]

Whether you are a stationer looking to diy your product photography or a professional photographer that wants to incorporate paper flatlays into your wedding galleries, I’m here to help! Flatlay photography is exactly what it sounds like; an overhead “flat” shot of your stationery laid out beautifully. You’ve definitely seen these all over Instagram and […]

Styled shoots sound like a win all around, but what I learned very quickly is that while there is potential for beautiful images that will serve your business well, more often than not the images of your work will be disappointing, poorly styled, and even completely forgotten.

We’re all familiar with the term “aesthetic”…as in, “it’s aesthetically pleasing” or “I have a minimal aesthetic”…but what impact does aesthetics have on your business?

Pinterest has recently announced some changes to the platform for content creators and those who use Pinterest for their business. Here’s what you need to know to grow your audience.