The blog

People are willing to pay premium prices for things that they could get (much) cheaper…but if you’re wanting to attract clients with big budgets who won’t bat an eye at a $10,000, $20,000, or heck $100,000 quote for invitations there’s more here than meets the eye. Attracting luxury clients to your stationery business is one part art and one part science, and it starts with a beautiful product and experience.

Spring and Summer are traditionally the busiest times of year for wedding stationers and it can feel like an uphill battle engaging with clients, designing, assembling, and still making time for marketing efforts that will grow your business for the future. And while you might be up to your ears in envelopes and silk ribbons, […]

Four Unbelievable Before and After Transformations Relying on free styled shoots or wedding photographers to capture the beauty of your stationery is a risk you don’t want to be taking. Today I’m sharing four of my favorite before and after transformations; the difference is so shocking, you might wonder if they’re even the same stationery […]

I really, truly believe there is room in the market for every single person who has the ambition to run a thriving stationery business, but getting started (and standing out) aren’t easy feats. In a sea of beautiful paper, it can feel like the market is too saturated to get enough clients or that only […]

I talk a lot about the importance of defining your brand aesthetic and carving out a special niche for yourself in the market….but what if you love all the things?  I hear this a lot, and I want you to know, you’re not alone! I too, love all. the. things.  I love light and airy, I […]

Having a defined aesthetic is a popular topic across industries. Everyone from website designers to branding experts to copywriters say how important having a defined aesthetic is for your business. And it’s true- whether you’re a multimillion-dollar stationery company or a new calligrapher looking to break into the market, a defined aesthetic is going to […]

Styled shoots sound like a win all around, but what I learned very quickly is that while there is potential for beautiful images that will serve your business well, more often than not the images of your work will be disappointing, poorly styled, and even completely forgotten.

We’re all familiar with the term “aesthetic”…as in, “it’s aesthetically pleasing” or “I have a minimal aesthetic”…but what impact does aesthetics have on your business?

Pinterest has recently announced some changes to the platform for content creators and those who use Pinterest for their business. Here’s what you need to know to grow your audience.