The blog

Whether you’re submitting your images to an editor for publication or sending a gallery to your clients, capturing gorgeous details and stationery flatlays is an important piece to telling a complete wedding day story. Invitation suite styling is an art, but there are rules that will help you compose the perfect flatlay every time.

Successful flatlay photography invites your viewer into a world that you have created – it should be welcoming, interesting, and thoughtfully composed. A few simple composition tweaks outlined below will take your imagery to the next level.

One of my favorite aesthetics to style is fine art. With delicate details, antique props, and layers of texture, my clients are thrilled to pull out all the stops. When it comes to styling fine-art flatlays, the key to the perfect layout is keeping the focus on the invitation suite and telling a beautiful story […]

I get asked all the time, “Juliana, how do I get my work seen!?” and my reply is always the same – GREAT PHOTOS! But stunning imagery is just the first step to stationery success; what you do with those great photos will make or break your business. Social media is all about visuals and […]

People are willing to pay premium prices for things that they could get (much) cheaper…but if you’re wanting to attract clients with big budgets who won’t bat an eye at a $10,000, $20,000, or heck $100,000 quote for invitations there’s more here than meets the eye. Attracting luxury clients to your stationery business is one part art and one part science, and it starts with a beautiful product and experience.

Spring and Summer are traditionally the busiest times of year for wedding stationers and it can feel like an uphill battle engaging with clients, designing, assembling, and still making time for marketing efforts that will grow your business for the future. And while you might be up to your ears in envelopes and silk ribbons, […]

Four Unbelievable Before and After Transformations Relying on free styled shoots or wedding photographers to capture the beauty of your stationery is a risk you don’t want to be taking. Today I’m sharing four of my favorite before and after transformations; the difference is so shocking, you might wonder if they’re even the same stationery […]

Beautiful images start with beautiful paper. I was thrilled to offer styling and photography to Lumaca Paper as part of the March 2021 Warm Romance Flourish Photoshoot. For this photoshoot, I hand painted a backdrop in a warm, muted-rose hue with a slight gradation that would match the wax seal on the invitation, and selected […]

I really, truly believe there is room in the market for every single person who has the ambition to run a thriving stationery business, but getting started (and standing out) aren’t easy feats. In a sea of beautiful paper, it can feel like the market is too saturated to get enough clients or that only […]