How to Grow Your Stationery Business with Pinterest
Pinterest is one of the most powerful marketing tools available, but 90% of stationers* aren’t using it intentionally to promote their work.
Why You Need to Market on Pinterest
Pinterest has 250 million users each month who are there to find inspiration, plan their futures, and most importantly to shop. What’s even more amazing? Stationers who are using Pinterest strategically book 20+ clients each year from Pinterest alone.
How can you create pins that sell?
Have high quality, attention grabbing images of your work
Pinterest is basically a visual search engine so having beautiful images will improve your chances of a potential client seeing and pinning your work, and increase the likelihood of clicking through to your website for more information
Play by Pinterest’s rules
Though PInterest accepts horizontal and square images, pinning 2x3 vertically oriented images optimizes your images for the platform
Create a pin-able graphic for every piece of content you’re putting out into the world (new collections, blog posts, styled shoots, moodboards, etc.)
Include your Logo on every Pin you create
Using a text overlay gives context to potential buyers
Don’t forget to include your website!
Try using a Pinterest scheduling tool
I like using Tailwind to help keep me on a schedule and pin at peak times
Here’s an example from my own recent collection launch…
Putting these tips into action can transform your business and shopping the Styled Stock Shop is a great resource for pinnable images that are 2x3 oriented, high quality, and professional.
What Other’s Are Saying…
“ Visits to my website from Pinterest increased by 10% in the first month of exclusively using all of your images to showcase my designs. That may not seem like a lot to some, but, for me, that means hundreds more potential clients are visiting my website than in previous months. Plus, after getting images back
from my custom styled shoot, the first thing I did was update all the photos on
my website...Making this facelift has brought in a profitable handful of dream clients – from Style-Me-Pretty featured wedding planners to stationery-loving brides who want all the extras, like gold foil printed and custom lined envelopes. Farewell are the days of spending countless hours (that I don’t have) trying to style my work, only to scrap the photos in a week–or even the next day. I can’t wait to have consistent visual branding using the custom styled photos you’ve created for me across all of my social media platforms. All of that to say, thank you for making paper pretty and breathing life into my shop! “
“I don’t normally put a lot of effort into Pinterest, but when I uploaded the photo you styled of my invitation suite it organically received 32x (3000%!) more impressions than I normally get!”